Challenge: Dorint wants to create a luxury brand out of its four best hotels.
But how do you develop a brand that stands out in the highly competitive luxury hotel segment?
Our solution: Develop modern branding and a slogan that perfectly describes what it is like to stay at one of the four hotels from the beginning to the end: WHERE MOMENTS MAKE MEMORIES. Then we had to breathe life into the slogan: with impressive online videos, exquisite photo slide shows, numerous assets with catchy sayings and a countdown to the big launch of our growing social media community.
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In-house production: The image film of the new hotel group.
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Special moments at Söl’ring Hof on Sylt: oyster harvest on the coast with star chef Johannes King.
The result:
9.7% engagement rate without competition /
14.3% with competition (benchmark of 1.73%* for hotels and resorts)
2,028 followers after nine months of the brand relaunch
Three million impressions in the last nine months (including ads)