Challenge: Elegante, a medium-sized bedclothes manufacturing company in Bielefeld, meets the 21st century: retail – the primary sales channel to date – is shrinking, as the digital transformation is making itself felt here as well. So how does the old business model need to be changed so that high-quality bedclothes made in Germany can become the sales leader with an increasingly digital target group?
Our solution: In addition to a new look, we also created an Instagram account and a modern website. We used the story of the brand itself as the starting point for the Instagram channel, which enabled us to show people what all goes into elegante products: experienced handiwork, a love of details and genuine and friendly people. The online shop was our second step, which, in addition to classic retail, represents a second pillar for the business model, thus making elegante fit for the coming years.
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The new timeless logo is the central element of the redesigned website.
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‘Our experts’ content format: An authentic glimpse behind the scenes of the family business.
The result:
4.6% engagement rate (benchmark of 1.14%* for home decor)
6,023 follower after 18 month with almost 0% digital brand awareness
7.3 million impressions in the last 18 months (including ads)