• Client: Elegante
  • Date: February 2019
  • Services: Branding | Design | Editorial

The best sleep feeling goes digital

Challenge: Elegante, a medium-sized bedclothes manufacturing company in Bielefeld, meets the 21st century: retail – the primary sales channel to date – is shrinking, as the digital transformation is making itself felt here as well. So how does the old business model need to be changed so that high-quality bedclothes made in Germany can become the sales leader with an increasingly digital target group?

Our solution: In addition to a new look, we also created an Instagram account and a modern website. We used the story of the brand itself as the starting point for the Instagram channel, which enabled us to show people what all goes into elegante products: experienced handiwork, a love of details and genuine and friendly people. The online shop was our second step, which, in addition to classic retail, represents a second pillar for the business model, thus making elegante fit for the coming years.

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The new timeless logo is the central element of the redesigned website.

The care instructions for the bedclothes were also redesigned and carries the modern design to the end customer.
Interior, cats and content: in short order, a lifestyle-oriented community was established on the elegante Instagram channel.
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‘Our experts’ content format: An authentic glimpse behind the scenes of the family business.

The new elegante online shop.


The result:

4.6% engagement rate (benchmark of 1.14%* for home decor)
6,023 follower after 18 month with almost 0% digital brand awareness
7.3 million impressions in the last 18 months (including ads)

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