We are frank –
A globally oriented agency
helping today’s brands navigate
their rapidly changing,
evermore complex world.
We take pride in making
the complex beautifully simple.
It’s what we call
Engineered Simplicity.™
Maud, Paul & Sven are frank.
Simplicity, sincerity and a belief in truth. It’s how we work as a team, how we work with clients, and how we believe brands need to communicate in the modern world.
Maud began in London, then worked for TBWA in Paris and Hamburg before taking a position as Global Account Director at FCB.
“All three of us have lived and worked internationally which allows us to better observe behaviour and to find ways of relating to people others may not see.”
Maud Schock, Client Services
Paul is a highly awarded creative who began his advertising career in Australia before moving to New York to work with Fallon, then M&C Saatchi and BBH.
“A human truth can be much more powerful than a product truth because it has the ability to trigger emotion. As they say: people will forget what you said, they’ll forget what you did, but they’ll never forget how you made them feel.”
Paul Kamzelas, Creative
Sven was trained as a Planner at BMP in London. He worked at DDB in Düsseldorf and was Head of Planning at Springer & Jacoby, CSO and CEO at TBWA in Germany and Global Head of Planning BDF at FCB.
“Strategy is important, but it should never show. It has no place on its own. When it’s good, it’s the manure that let’s creative blossom – everybody will love the flower but nobody wants to smell the dung.”
Dr. Sven H. Becker, Strategy
Looking back – a vision for the future
As an example of the type of thinking you’ll see from frank in the near future, here’s some work from our past-lives in other agencies.
We thrive on the sharing of ideas with our like-minded partners and then enhancing them through our collective experience.
I have seen many new agency models. Frank is modern and up to speed with the times but at the same time wise in their experience and how they work with brands.
– Mirko Kaminski, CEO
We’ve always believed that Media shouldn’t be an afterthought.
The invitation from Frank to sit in their offices and work on briefs from day one was very exciting. Together we work holistically, not just integrated.
– Mathias Drechsel, Founder
When you couple our sophisticated targeting and video content optimization with frank’s creative ideas based on strong insights, you know you’ll be delivering powerful content.
– Robin Stolp, Commercial Director
We love working with frank. They understand how to use influencers in social media and the importance of sourcing the right talent to execute their ideas. The partnership lives through a common understanding of what is best for the audience and the brand.