The resort and city hotels of the owner-operated hotel group are now under the umbrella brand of Seaside Collection. tophotel.de reports about the new brand image of Seaside Hotels, which is undergoing a change process under the guidance of justfrank.
The new ‘Seaside Collection’ brand image works on two levels: ‘Seaside’ represents the word mark and ‘Collection’ serves as the qualitative bracket, uniting the individual and very uniquely designed hotels under one umbrella brand.
The seahorse remains as the emblem of the owner-operated hotel group. To highlight the uniqueness and modernity of the brand as well as its individual hotels, justfrank gave the long-standing signet of the brand a new design, with implied lines and jagged edges.