The most recent offering of Hessischer Rundfunk has awarded its account to justfrank. The goal is to join forces to drive the digital transformation of the radio station. radioszene.de reports about the planned repositioning of the YOU FM station, which hopes to use innovative solutions to make it easier for younger generations to access its programme.
‘We see an entirely new level of importance coming for radio as a medium,’ says Dr Sven Becker, founder and managing director responsible for strategy at justfrank, ‘As a popular radio station with a digital-oriented target group, YOU FM is of course a very interesting partner for us. We are really looking forward to working with them. For us, our objective is to be more than just an advertising partner.’