Challenge: For the ‘new’ Consors Finanz, BNP Paribas merged several banks into the future of banking. How do you communicate this merger to consumers and employees in an appealing way?
Our solution: By making use of the symbol of a children’s toy, we showed how rigid and inflexible classic banks are – and how adaptable Consors Finanz will be after the merger.
The CGI rendering is the result of a collaboration with Moscow-based SUBFRAME STUDIO.